When a facet needs to be created, a simple profile is given for that facet. The system automatically places any information that it can derive. Thus, in the case of Gaia's Brown University facet, it will automatically label the facet and create a comparison knowledge function based on the domain of the email address (the same mechanism the system used in facet creation). The system also automatically associated a color with the facet, although this can be edited.

People and data are not yet associated with the facet.

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