MAS 965 · Signalling identity
Instructor: Judith Donath

03.04 · the market for relationships: dating, employment, tennis partners...



1. Please read the essays listed above.

2. Look at an online dating site -,, etc. - a search in google for "online dating" will yield lots. Think about what qualities are people trying to assess, what are the signals they are using to do so.

3. The world of online dating is a classic signaling system, in which personal essays and photos are the signals - but what are the qualities they are meant to represent? Drawing from the readings on attraction above, describe the process in terms of signaling.

Please submit the URL of your essay by Tuesday evening.